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Insurgent commodity exchange's guerilla tactics

This morning on my way into the office, I had an opportunity to speak with a woman passing out T-shirts and press releases across the street from the Chicago Board of Trade.

This isn’t the least bit unusual. What surprised me is that she wasn’t passing out Chicago Mercantile Exchange T-shirts, or ‘Better Together’ badges or stickers.

She was working for the Intercontinental Exchange, and she wasn’t hyping their agreement to buy the Winnipeg Commodities Exchange either. She was there doing grass roots, guerilla marketing for the ICE, urging passers by to vote ‘no’ on the CME proposal to acquire the CBOT, which is scheduled for July 9.

While the ICE hasn’t taken the Merc’s lunch money yet, by taking the Russell 2000 contract and now the WCE, Jeff Sprecher has taken two bites from Terry Duffy’s sandwich; and with just more than two weeks to go before the vote, I am eagerly watching to see what he will do about it.

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This page contains a single entry from the blog posted on June 22, 2007 4:32 PM.

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