At long last, the new futures exchange has a name: ELX Electronic Liquidity Exchange. The name was announced yesterday at the Futures Industry Association’s conference in Boca Raton, Fla. The exchange, formed by a consortium of 12 financial institutions including investment banks, hedge funds and technology provider eSpeed, has been surrounded by ambiguity since the announcement of its launch in December. One of its early “code names” was Four Seasons. First it had a CEO, then it didn’t, and in the meantime several people were rumored as candidates for the position. A headquarters and key staffers were not named yesterday. Today, ELX launched an Independent Software Vendor (ISV) program to support access to the exchange, wherein participating ISVs will provide connectivity to institutions trading on the exchange. ELX said it is “committed to creating deep liquidity [and] providing rapid execution by leveraging the electronic trading system of eSpeed.”
(more…)